San Francisco, CA – March 31, 2009 intouch Group has chosen Birst™ as its solution for customer and mobile advertising reporting to its advertisers and mobile content providers. intouch Group is the creator of iBrowz, a mobile application that enhances the smartphone user's ability to experience rich content and applications on their mobile phones.
"According to IDC, the mobile advertising market is projected to exceed $2 billion by 2012," said Joshua Kaplan, CEO of intouch Group. "iBrowz provides smartphone users with the rich media experience that they want, while Birst helps us demonstrate to our advertisers and mobile content providers that they can reach their target markets and advertise effectively through iBrowz."
iBrowz delivers today's most popular Internet content, including news, weather, stocks, sports and entertainment, and today's most popular web sites, including Facebook and Yelp, directly to a smartphone in one easy-to-use interface. iBrowz gathers a user's favorite content and pushes it to their smart phone at user-selected intervals. By pre-storing content on the device, it's always available, without waiting. iBrowz is like Tivo for the smartphone.
intouch collects a wide variety of demographic, advertising, and usage data from its growing base of iBrowz users. This wealth of data demanded an analysis and reporting solution that could not only quickly and easily report on key metrics, like impressions and clickthrough rates, but one that also provides the depth of information that advertisers want for reviewing target markets and campaign effectiveness. After evaluating a variety of vendors, including open source, on-premise, and in-memory providers, intouch selected Birst.
"Birst provides us with a sophisticated solution that has easy-to-use and attractive dashboards and the ability to create flexible reports across any of our available usage and customer metrics," said Kaplan. "As intouch grows, Birst can easily scale to handle the increasing demand for mobile metrics and analytics, and its on-demand offering ensures that we pay for only what we need today. It's more affordable than having to pay for software, servers, and an expanded IT staff. Even better, we were live in less than 60 days."
"intouch Group provides a unique offering to iBrowz users, delivering a rich media experience whenever users want it, just as Tivo does with television," said Brad Peters, CEO of Birst. "With Birst, intouch advertisers and content providers can understand how their target markets interact with mobile media and ensure that they are getting the highest value possible out of their mobile advertising dollar."
About intouch Group
intouch Group was founded in 1990. The Company created the award-winning iStation interactive music listening kiosk, leading a revolution which modernized the way consumers purchased music in the 1990's, as well as setting the groundwork for music marketing in the Internet Age. intouch is now revolutionizing the delivery of today's most popular Internet to smartphones and providing advertisers new way to target and reach mobile users whenever and wherever they are.
For more information, visit www.intouchgroup.com
Or contact:
Esteban Sardera
esteban@intouchgroup.com
(510) 559-7079
About Birst
Birst™ is the leading provider of on-demand business intelligence solutions. Birst brings the benefits of fact based decision making to a much broader audience by making it affordable, fast, and easy to use. Birst is designed to support users of all sizes - from individuals to groups and entire companies, so that everyone can benefit from greater insight into their business.
More information is available at www.birst.com.
For more information, contact:
Kimberly Weber
Atomic PR
sm@atomicpr.com
(415) 402-0230
Copyright © 2009 Birst
