press release

John Pierson Joins Birst as Vice President of Sales and Marketing

Former Hyperion and Global 360 Executive Joins On-Demand Business Intelligence Leader to Bring Value of Birst to Broader Market

SAN FRANCISCO, Mar 03, 2009 Birst, the leader in on-demand business intelligence, today announced that John Pierson has joined the company as Vice President of Sales and Marketing. Pierson brings over 25 years of executive management and sales experience to Birst, with an impressive track record of delivering business intelligence value to his customers and revenue growth to the companies he serves.

"Having proven himself at industry leading software companies like SAP and Hyperion, we are delighted to have John join the Birst team," said Brad Peters, CEO of Birst. "John deeply understands the benefits that business intelligence can bring to customers and the value that Birst provides as a reporting and analytics solution that is fast, easy to use, and affordable."

Pierson has created or expanded sales and partner programs at SAP, Hyperion Solutions, Global 360, and Intermec. At Hyperion, Pierson initially served as Vice President of Global Channels, building a partner ecosystem and creating partner programs that won VAR Magazine's Five Star Award. Later, as Vice President and General Manager of the Americas, Pierson delivered goal- breaking financial performance over multiple years. At Global 360, Pierson was Senior Vice President of Global Field Operations, driving customer success and company growth through his sales, partner, service, and support responsibilities.

"Birst is a company committed to helping customers better understand and drive their business," said Pierson. "Birst offers a new and needed value proposition to customers: affordable, easy-to-use business intelligence that is designed for a wider range of companies and users than traditional BI solutions. The business world has been waiting for Birst; I look forward to introducing it to them."

Pierson holds an MBA from Rensselaer Polytechnic University and a BS in Commerce and Engineering from Drexel University.

About Birst
Birs™ is the leading provider of on-demand business intelligence solutions. Birst brings the benefits of fact based decision making to a much broader audience by making it affordable, fast, and easy to use. Birst is designed to support users of all sizes - from individuals to groups and entire companies, so that everyone can benefit from greater insight into their business.

Learn more at www.birst.com.

For more information, contact:
Kimberly Weber
Atomic PR
sm@atomicpr.com
(415) 402-0230
Copyright © 2009 Birst

Next Steps

To learn more about how Birst can help your business, you can:

Key Technology
Birst gives us the ability to better track our pipeline...
Securian
We now have the ability to analyze our business at multiple levels...