press release

Birst Hires Business Intelligence Veteran Randi Di Prima to Drive Partner Growth

Former Hyperion and Global 360 executive joins on-demand business intelligence leader as Vice President of Global Partners

SAN FRANCISCO, CA, – January 14, 2009 Birst, the leader in on-demand business intelligence, today announced that Randi Di Prima has joined the company as Vice President of Global Partners. Di Prima brings over 20 years of executive management and partner channel experience to Birst, with a proven track record of creating lasting partnerships that generate value for partners and customers alike.

"Randi is a polished industry veteran with an impressive track record of partner channel experience," said Brad Peters, CEO of Birst. "Randi will build on Birst's momentum as an industry leader in on-demand business intelligence by helping partners bring better BI to their customers. Randi also has great international experience that will help us expand quickly beyond our customer base in the United States."

Di Prima has created or expanded global partner programs at companies such as Hyperion, Global 360, Intermec, and Motorola. With 27 years of management experience and 20 years of indirect channel expertise, Di Prima adds significant partner channel experience to the Birst executive staff. Di Prima has held executive level channel sales positions for the Americas, a general management position in Latin America, and an operations management position in Europe. He has also implemented new channel programs in Asia.

"I could tell from the first moment that I tried Birst that it offered an entirely new and exciting value proposition to business intelligence," said Di Prima. "The combination of its automated business intelligence technology and the on-demand software delivery model brings tremendous value to the customer. Birst offers an on-demand solution that is faster, more powerful, and more affordable than any competitor's. I'm excited to be a part of this dynamic team and am looking forward to helping our partners bring better business intelligence to their customers."

In addition to his experience as a business executive, Di Prima also has a strong technical background. He holds an MS and BS in Industrial Engineering and Operations Research from Lehigh University in Bethlehem, Pennsylvania. He is also a member of Alpha Pi Mu, the Industrial Engineering Honor Society.

About Birst
Birstâ„¢ is the leading provider of on-demand business intelligence solutions. Birst brings the benefits of fact based decision making to a much broader audience by making it affordable, fast, and easy to use. Birst is designed to support users of all sizes - from individuals to groups and entire companies, so that everyone can benefit from greater insight into their business.

Learn more at www.birst.com. Learn more about the Birst Partner Program.

For more information, contact:
Kimberly Weber
Atomic PR
sm@atomicpr.com
(415) 402-0230
Copyright © 2009 Birst

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